Post by amirmukaddas on Mar 11, 2024 2:35:41 GMT -5
Human language is essentially a code shared by speakers for the purpose of communication. Semiotics teaches us that language is a living thing and therefore continuously evolves over time as a function of various and above all possible social factors , therefore the ways of speaking change, the ways of referring to people or institutions and the very way in which we define the objects of our knowledge. I wonder: will it have anything to do with the work I do? In short, isn't it that by always and only talking about variations in ranking factors and the number of hairs around John Mueller's navel, we are leaving out an important aspect of SEO, concerning keywords? How to proceed normally Most SEOs who do my job seriously, before optimizing a website, carry out, among other things, keyword research based on the Google AdWords keyword tool or other tools such as Semrush.
You insert a term that identifies a search Denmark Telegram Number Data area and rely on the volumes of the related ones to identify a number of keys suitable for optimizing the entire website. Now we know, search volumes fluctuate and for this reason we periodically observe keywords in extended, exact or phrase matching, creating composite keys. Question: isn't it sometimes the case that, even though the search for a certain web content remains unchanged, something happens at a social level so that the way of defining the object and consequently the way of querying the search engine begins to change? Think for example about the spread of Voice Search and its possible impact on the definition of research areas. Do keyword tools notice this? How long? Is their use sufficient to intercept such variations in language?
What is certain is that in the last 15 years we have experienced a gradual lengthening (increase of terms) in search queries on Google and this has produced enormous and extremely variable search volumes for the individual terms selected in full. If we were able to monitor the factors that influence these variations, perhaps we could really make the difference between the SEOs who are pompous and full of themselves for having positioned their good main key on the first page and those who instead, less flashy but more concrete, increase their visits by ranking for hundreds of secondary keywords. It's about thinking about the long tail and trying (sooner or later) to understand something about it.
You insert a term that identifies a search Denmark Telegram Number Data area and rely on the volumes of the related ones to identify a number of keys suitable for optimizing the entire website. Now we know, search volumes fluctuate and for this reason we periodically observe keywords in extended, exact or phrase matching, creating composite keys. Question: isn't it sometimes the case that, even though the search for a certain web content remains unchanged, something happens at a social level so that the way of defining the object and consequently the way of querying the search engine begins to change? Think for example about the spread of Voice Search and its possible impact on the definition of research areas. Do keyword tools notice this? How long? Is their use sufficient to intercept such variations in language?
What is certain is that in the last 15 years we have experienced a gradual lengthening (increase of terms) in search queries on Google and this has produced enormous and extremely variable search volumes for the individual terms selected in full. If we were able to monitor the factors that influence these variations, perhaps we could really make the difference between the SEOs who are pompous and full of themselves for having positioned their good main key on the first page and those who instead, less flashy but more concrete, increase their visits by ranking for hundreds of secondary keywords. It's about thinking about the long tail and trying (sooner or later) to understand something about it.