Post by account_disabled on Dec 23, 2023 5:49:44 GMT -5
Months after its launch, Lidl 's campaign that focused on the quality of its fruits and vegetables continues to be viral . This work, signed by the agency Contrapunto BBDO, was carried out with the objective of publicizing that the supermarket, in addition to being the one that has gained the most market share in recent months, is also one of the main buyers and distributors of fruits and vegetables of national origin. To launch this message, the company and the agency opted for a simple and unpretentious idea, like the DNA of the brand. Using familiar language and with the aim of it working as a "meme", they created a campaign ready to go viral organically.
The campaign uses word games to talk about the fruits and vegetables in the supermarket and it did not take long to have a great reception. Thousands of users shared it on social networks and it was commented Phone Number List on in many online publications, such as Masters of Naming. All of this naturally without a paid strategy . "I'm carrying Grapefruit", "Kiwino que came", "Melón you say or Melon you tell" are some of the fun messages that accompany Lidl's creatives and that soon gave rise to other ingenious texts created by users. Ibai Llanos's tweet The growth of the campaign continues and just a few days ago the Twitch star, Ibai Llanos , echoed it in one of his tweets without having reached a commercial agreement with the brand.
The network has its own rules. And the main one is that there are no rules when it comes to creating content that is distributed organically ," says Tomás Ferrándiz, Executive Creative Director of Contrapunto BBDO. «Today 'virality' is a term that in the vast majority of cases is false, pure makeup, strategies that in 99% of cases are paid. If there is no paid, it is very difficult to generate reach on the network, especially if brands try to move ideas that do not connect, that talk about them but not about people. Today it costs companies a lot of money to move content, which is why doing it organically is the holy grail. There may be reach, but no connection. And what is clear is that generating ideas that connect with popular culture and that speak the way people speak is not easy at all .
The campaign uses word games to talk about the fruits and vegetables in the supermarket and it did not take long to have a great reception. Thousands of users shared it on social networks and it was commented Phone Number List on in many online publications, such as Masters of Naming. All of this naturally without a paid strategy . "I'm carrying Grapefruit", "Kiwino que came", "Melón you say or Melon you tell" are some of the fun messages that accompany Lidl's creatives and that soon gave rise to other ingenious texts created by users. Ibai Llanos's tweet The growth of the campaign continues and just a few days ago the Twitch star, Ibai Llanos , echoed it in one of his tweets without having reached a commercial agreement with the brand.
The network has its own rules. And the main one is that there are no rules when it comes to creating content that is distributed organically ," says Tomás Ferrándiz, Executive Creative Director of Contrapunto BBDO. «Today 'virality' is a term that in the vast majority of cases is false, pure makeup, strategies that in 99% of cases are paid. If there is no paid, it is very difficult to generate reach on the network, especially if brands try to move ideas that do not connect, that talk about them but not about people. Today it costs companies a lot of money to move content, which is why doing it organically is the holy grail. There may be reach, but no connection. And what is clear is that generating ideas that connect with popular culture and that speak the way people speak is not easy at all .